Branding

Behind TYR Sport's 2026 Fitness Marketing Outlook

An interview with Corey Berger, Director of TYR Sport

Mar 10 • Tatum Brandt

The Anti-Resolution Playbook: 12 Fitness & Wellness Campaigns That Won January 2026

What January 2026 Tells Us About the State of Fitness

Jan 27 • Tatum Brandt

On Putting In The Reps

Three mental models for your creative process and personal brand.

Oct 27, 2025 • Tatum Brandt

A Decade of Design: A Brief Look into the History of Fitness Branding

From generic globo gyms to pink pilates princesses and satisfy running bros.

Dec 30, 2024 • Tatum Brandt

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