Archive - Branding The Barbell

March’s best (and weirdest) in fitness branding & marketing

March 2025 | Creatine chaos, HYROX hype, and CrossFit's next chapter

Mar 30 •

Tatum Brandt

4

What It’s Like To Rebrand The NBA

Inside the Precarious World of Sport Branding and Its Inevitable Parallels to Business.

Mar 11 •

Tatum Brandt

2

December 2024

A Decade of Design: A Brief Look into the History of Fitness Branding

From generic globo gyms to pink pilates princesses and satisfy running bros.

Dec 30, 2024 •

Tatum Brandt

7

4

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