Welcome to Branding The Barbell,

a newsletter dedicated to branding and marketing in the fitness and wellness sector. We’ll hang out here twice a month as I share with you quick bites of news, longer debriefs, hot takes, lukewarm takes, and insights into what’s happening in the world of fitness branding and marketing. Subscribe to hang out with me twice a month.

What’s up, I’m Tatum Brandt.

I’ve been designing brands and websites for the fitness industry over the last six years with my creative studio Brandt Creative Co. I’m deeply obsessed with the business of fitness and the creative strategy that makes it work or, in most cases, not work. I stay on top of the weird design trends, niche wellness brand news, and the latest marketing theories so you don’t have to.

Let’s actually hang out.

Chances are, you’ve subscribed because you’re in the fitness and wellness industry yourself. Participate in the comments or reply to an email and let me know your experience in the industry and ways you agree or disagree with the content here!

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